Alex Bruce (born 23 December 1952 in Dundee, Scotland) is a Scottish footballer who played as a striker.
Bruce began his career with Preston North End in 1971 before joining Newcastle United in 1973 and returning to Preston in 1975. He was a prolific striker and a cult figure with Preston supporters, staying with the club until 1983. He then joined Wigan Athletic before leaving league football to join Rushden & Diamonds. Also worked in his spare time after league football as a Pool Attendant / Lifeguard at Leyland Leisure Centre. Alex took up a position as Assistant Centre Manager at Longridge before moving back to Leyland as Centre Manager. He finished his career with South Ribble Borough Council as Director of Leisure.